A global online brand refresh for WWF
A quick update, on one of the biggest and most exciting projects we're doing at the moment - a major redesign job for WWF.
Ben and Pav and I (mostly Ben) have spent the last few months working on a global online identity for WWF. Yes, that means designing a new look for panda.org (recognised in last year's .net awards), WWF UK's site and the sites of many, many other WWF national offices.
It makes real sense for global organisations to have a coherent, global online identity. National offices do differ, their campaigns may differ, their audiences may differ, and their targets may be significantly different, but a global identity needn't be a straight-jacket, it can be a flexible framework within which to work, and the benefits of a stronger brand, and cost-effective communications can't be ignored.
Greenpeace have just done the same*. On that occasion we were on the receiving end; doing a local variation of the new global look and feel for Greenpeace UK (going live very shortly). But this time for WWF, we've been in the driving seat after taking up the mantle from ASHA who did the WWF brand review.
It is a huge privilege and a big responsibility to take on a task like this. The good news is that it's going really well. The main site (and mobile version) have been signed off, so we now know what the new sites are going to look like. The bad news is that we can't show you anything until it goes live.
* Check out the brilliant animation for the Facebook campaign, while you are there.
