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Oxford Analytica
Relationship
Torchbox was chosen to redevelop the website for this international, independent consulting firm based in Oxford.
Oxford Analytica has built an international reputation for seasoned judgement on and analysis of the implications of national and international developments facing corporations, banks, governments and international institutions.
They worked with Torchbox to produce an exclusive global news site of significant importance. We always enjoy talking to them about their skills with XML news categorisation.
Mission
To complement the internal skills of Oxford Analytica we were asked to produce a new design that encouraged interaction while maintaining authority, and a set of flexible templates to enable Oxford Analytica to undertake further development of the site in-house.
Solution
The website functions as a shop window for the Daily Brief, displaying extracts from the previous day, and the most important global news issues.
Torchbox measured the new site against other benchmarks in the sector. Unlike other global news providers such as ft.com, the Oxford Analytica site is fully scalable rather than being constrained to a fixed width 800 x 600 resolution. The site also degrades well, maintaining hierarchy of content without sacrificing readability – essential when displaying such a wealth of information.
We were glad to play our part in this unique bridge between the world of ideas and the world of enterprise.
