pfeg

In September 2008 we launched a new RationalMedia-powered website for the Personal Finance Education Group (pfeg), an independent charity helping primary and secondary schools teach personal finance, giving students the skills and knowledge they'll need after leaving school.

Featuring pfeg's vibrant new colour palette and striking photography, the site's primary purpose is to help teachers quickly and easily locate topical resources that will engage and inform their students. Interviews with pfeg regional consultants and card-sorting exercises were among the tools we used to prioritise user requirements and validate the new labelling and information architecture.