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Lisa Ballam

Head of Marketing

The Future of Fundraising - Webinar

1 min read

This event has now passed. Watch the recording below.

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The landscape of charitable giving is evolving, driven by a new generation of donors who seek more than just a transactional relationship with the causes they support.

Our forthcoming webinar on cultivating lifelong supporters is designed to provide charity fundraising leaders with the knowledge and tools to adapt their fundraising strategy to align with the values of today's donors.

We'll cover:

  • Insights from our qualitative research study with Gen-Z donors to offer actionable strategies that resonate with this key demographic.
  • Strategies for demonstrating the concrete effects of donations, focusing on clear communication and storytelling that connects donors with the outcomes of their support.
  • How to leverage digital platforms and services to offer immediate value and foster ongoing relationships with supporters.

Key takeaways:

  • How to craft compelling narratives that showcase the impact of donations, making every supporter feel like an integral part of your mission.
  • Examples such as RNID's online hearing test highlight how digital services can enhance donor engagement and support.
  • Tips for optimising your online presence to make donating and getting involved as straightforward and appealing as possible.