Google Ad Grants management

If you’re a charity or nonprofit, a Google Ad Grants account entitles you to $10,000 of free advertising spend each month. When managed well this can provide a vital source of traffic for your website, helping you reach more people and earn more donations.

How to turn around your Google Ad Grants account

Click-through-rate increased by 48%
Conversions increased by 167%

Freedom from Torture 12 Mar 2024 5 mins read

Make your Google Ad Grant work harder

We’re huge advocates of the Google Ad Grants programme and we love helping charities take full advantage of this free addition to their budget. Our specialised management strategies will help you utilise your grant for maximum impact.

Let us take the frustration out of getting started with a Google Ad Grants account and help you get the most out of the programme.

We’ll get you registered, build (or rebuild) your account and set up meaningful conversion tracking to ensure you’re compliant with Google’s policies and eligibility criteria.

Finding the time to manage and optimise a Google Ad Grants account can be hard, even if you’ve got the necessary skills and understanding in-house.

Our monthly account management covers keyword and bid optimisation, ad copy creation, bid strategy experiments, script creation for task automation, reporting and more.

Learn how to get the most out of Google Ad Grants with our bespoke sessions specifically for charities and nonprofits.

Our practical training days are focused on your grant account and are suitable for all experience levels.

Let us take the frustration out of getting started with a Google Ad Grants account and help you get the most out of the programme.

We’ll get you registered, build (or rebuild) your account and set up meaningful conversion tracking to ensure you’re compliant with Google’s policies and eligibility criteria.

Finding the time to manage and optimise a Google Ad Grants account can be hard, even if you’ve got the necessary skills and understanding in-house.

Our monthly account management covers keyword and bid optimisation, ad copy creation, bid strategy experiments, script creation for task automation, reporting and more.

Learn how to get the most out of Google Ad Grants with our bespoke sessions specifically for charities and nonprofits.

Our practical training days are focused on your grant account and are suitable for all experience levels.

Get support with your Google Ad Grants account

Phil McMinn Director of Digital Marketing

Get in touch

Torchbox rebuilt our Google Ad Grants account from scratch into a new, more intuitive structure. They’re really proactive and regularly suggest new, evidence-based keywords and ads based on what our users are looking for. They respond quickly when we have questions and are able to explain reporting clearly and concisely, which is a great help to us too.

Mike Keating Head of Digital at Samaritans